摘要
市场营销课程是随着我国市场经济体制的建立和完善逐步发展起来的一门经济学学科,其实践性很强,在具体授课过程中,教学的方法很多,经过多年的教学实践,笔者认为,"尝试教学法"更适合这门课程,对培养学生的实践能力、创新能力及其综合素质具有非常积极的作用。本文在介绍"尝试教学法"、分析在高职院校市场营销策划教学中实施"尝试教学法"可能性的基础上,对其具体应用进行简要的阐述。
Marketing courses is an economics discipline with China＇s market economy system gradually established and developed, it＇s very practical, in the specific teaching process, teaching in many ways, after years of teaching practice, I think, ＂Try teaching＂ is more suitable for this course, has a very active role to cultivate students＇ practical ability, innovation ability and overall quality. This paper introduces the ＂Try Teaching＂, analyzes in vocational colleges teaching marketing plan to implement ＂Try Teaching＂ possibility, based on this, and makes a brief description on their specific applications.
出处
《科教导刊》
2013年第31期166-167,共2页
The Guide Of Science & Education
关键词
尝试教学法
市场营销策划
教学
try teaching method
marketing planning
teaching
