摘要
本文采用文献资料法,逻辑分析法,阐述了体育文化和高校品牌的内涵和结构层次,分析得出体育文化与高校品牌识别之间存在着强烈的交互关系,体育文化对高校品牌形成有特殊的优势,有针对性地提出以建设特色体育文化构建高校品牌策略。旨在健全、完善高校体育文化体系的同时,增强高校的美誉度,提升校园的品牌知名度。
With the methods of literature material and logic analysis, this paper expounds the connotation and structure level of sports culture and colleges and universities brand. It concludes that there is a strong interaction relationship between sports culture and colleges and universities brand recognition and that sports culture has special advantage in colleges and universities brand formation. It puts forward strategies to the construct characteristics of sports culture to build colleges and universities brand, which aims to improve and perfect the system of the colleges and universities sports culture, at the same time, to strengthen the university’s reputation and increase the brand awareness of the campus.
关键词
体育文化
高校品牌
品牌识别
交互关系
sports culture
colleges and universities brand
brand identity
mutual
