摘要
对近年来国民图书阅读情况调查数据的分析发现:数字阅读必然会对纸本书的零售产生冲击。基于以上背景,通过对个人和机构两类销售对象的对比,得出图书馆应成为出版社今后纸本书主要销售对象的结论,出版社的发展离不开图书馆,应该和图书馆建立共生共荣关系。最后,从研究图书馆及其读者需求、介入图书馆的阅读推广活动、出版图书馆学著作和图书馆藏书目录、招聘图书馆专业学生四方面提出出版社在一定时间内的发展策略。
Analyzising the national book reading survey, we found that： digital reading will inevitably interfere with retail paper books. Therefore, libraries ought to be the main sale object instead of the individuals, presses should establish the symbiotic co-prospedty relations with libraries. Finally, wesupplyfourdevelopmentstrategies to presses such as studying the needs of the library and its patrons, joining the reading promotion activities, publishing books of library science and catalogs of libraries, hireing graduates of library science.
出处
《出版科学》
CSSCI
北大核心
2013年第6期51-54,共4页
Publishing Journal
关键词
国民阅读
出版社
图书馆
发展策略
National reading Press Library Development strategy
