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中国石油企业一体化工程技术服务模式实施策略选择——基于博弈论的视角 被引量:1

On the Implementation Strategy Choice of Engineering Technology Service Pattern of China Petroleum Enterprise Integration
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摘要 在一体化模式下,我国石油企业如何处理与竞争对手的关系是其在海外竞争中亟待解决的问题,通过构建竞合博弈模型,并结合影响竞合策略选择的市场、政治和资源因素的综合分析,结果表明,我国石油企业可实施的竞合策略主要有独立一体化、整体定制一体化和属地一体化等选择。 Under the mode of integration, how to deal with the relationship with competitors of China^s oil companies is the problem to be solved in overseas competition, by constructing the competition and cooperation game model, and combining comprehensive analysis of the market, politics, and resource factors of co-opetition strategy choice, the results show that co- opetition strategies implemented by China's oil enterprises mainly include independent integration, overall custom integration and territorial integration.
出处 《河北经贸大学学报》 CSSCI 北大核心 2013年第6期117-120,共4页 Journal of Hebei University of Economics and Business
关键词 石油企业 工程技术服务模式 竞合策略 博弈 业务一体化模式 服务链一体化模式 oil companies engineering technology service mode competition strategy game business integration mode service chain integration mode
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