摘要
随着B2B电子商务行业的迅速发展,其盈利模式越来越受到企业界和学术界的重视。目前,有关其盈利模式的理论和实践研究在我国一般集中于主要盈利模式的分析、盈利模式的影响因素、盈利策略和模式创新等方面,但仍存在单方面的系统研究、深层次的实践分析研究和用以定量分析的高水平手段等方面的不足。未来其发展趋势主要是要建立符合我国顾客需求的B2B高层次盈利模式并进行专业化研究,加快完善定量分析手段,提高B2B盈利模式分析水平。
With the rapid growth of B2B e-commerce, its profit model is increasingly attracting the attention of researchers and enterprises. Theoretical and practical researches in China now usually focus on analyzing primary profit model, influencing factors of the profit mode, profit strategies and model innovation. However, profound systematic researches of each aspect and practice analysis, and high-level quantitative analysis method are scarce. It is a trend to set up a B2B superior profit model based on the demand of Chinese customers and conduct professional study on it, and speed up the completion of quantitative analysis approaches.
出处
《商业经济》
2013年第19期91-93,共3页
Business & Economy
基金
云南省教育厅科学研究基金一般项目(2012Y221)
关键词
B2B
电子商务
盈利模式
研究现状及发展趋势
B2B, e-commerce, profit model, status quo of study and development trend
