摘要
旅游城市不仅是旅游目的地建设的重点,也是我国旅游业发展和世界旅游强国建设的关键。随着旅游城市之间的竞争不断升级,城市品牌在旅游城市竞争力构成因素中的地位日显重要,城市品牌可以为城市吸引优质竞争资源,获取差异化的竞争优势,为城市发展提供持续的竞争动力。内蒙古的优秀旅游城市也应走品牌化的道路,结合城市自身独特的资源优势,塑造自己的城市品牌,提升旅游城市的竞争力。
The tourist city is not only a key to the construction of tourist destination,but also the key to the development of Chinas tourism industry and construction of the world tourism power. With the escalation competition between tourist city, city brand occupies a more important position in city competitiveness factors. City brand can attract high -quality competitive resources for the city, obtain the difference of competitive advantages, provide sustainable competitive power for city development. The excellent tourist cities of Inner Mongolia should pay attention to the city brand by combining with the unique resources advantage of city so as to create their own city brand, promote the tourist city competitiveness.
出处
《内蒙古财经大学学报》
2013年第3期80-84,共5页
Journal of Inner Mongolia University of Finance and Economics
基金
内蒙古大学文科学术创新团队项目(121106-19)
内蒙古高校科学研究项目(NJ09015)
内蒙古自治区高等学校科学研究项目(NJSY12013)
