摘要
模糊理论作为一种重要的设计思维和创作手段,已经被普遍应用于设计领域,并逐渐演化为一种独特的设计理论。"模糊理论"的中心点是多元性和个性化,其特征具体表现为不确定性、整体性、互渗性、过渡性和变化性。通过分析目标消费族群的价值元素,可以总结归纳出消费需求的多元化、隐匿性、交叉模糊性、多层次性等特征,由此对应服装形式与功能的模糊性,并以"模糊理论"为指导,探索服装产品的模糊设计方式。"模糊设计方式"表面含糊实则是为了获取"更大"、"更广"层面的接纳,占据更多的市场份额。该概念与方法将消费者作为参与设计的"乙方",和"甲方"一起完成自我的、积极的设计活动和体验,这一设计理念用怀柔的手段促成与消费者之间共同价值的构建,进而为服装品牌赢得生存与发展的空间。
As an important means of design thinking and creative method, fuzzy theory has been widely applied in the design field, and has been gradually evolved into a unique design theory. The diversity and personalization is the center of the ＂fuzzy＂, by chance, consistent with the diversification of the garment design. By analyzing the elements value of the target consumer groups, we sum up the diversification of consumer demand , ambiguity , muhilayered and the characteristics. Corresponding on clothing form and function of the fuzziness, importing ＂fuzzy theory＂, as the guiding ideology, we can explore the way of fuzzy design in clothing products. Based on the concept and the method, consumers will participate in the design of ＂part B＂ together with ＂part A＂ to fulfil, positive design activities and experience. It will be development of design idea and method. Clothing brand can survive and have development space if they can use the flexible means to construct common values with customers.
出处
《江苏师范大学学报（哲学社会科学版）》
北大核心
2013年第5期157-160,共4页
Journal of Jiangsu Normal University：Philosophy and Social Sciences Edition
基金
江苏师范大学人文社会科学研究基金项目"‘模糊理论’指导下产品设计教学与实践创新研究"(艺术学8)的阶段性成果
