摘要
利用来自粮食主产区的548户种粮农户的调查数据,通过建立多元排序Logit模型和二元选择Logit模型,实证分析了种粮农户的信息需求和信息支付意愿。结果显示:种粮农户最关注的三类信息为种粮补贴信息、气象信息和市场价格信息;种粮农户的信息支付意愿明显较低;种粮农户对不同类型信息需求程度的排序结果与信息支付意愿排序结果并不完全一致;种粮农户的信息需求和信息支付意愿受农户的基本特征、收益特征、经营特征、信息特征和所处环境特征等五类变量的共同影响。
Using the survey data of 548 grain farmers from major grain-producing areas,this paper constructs the multi-ordered-Logit and the Binary-Logit model to analyze empirically grain farmer＇s information demand and willingness to pay.The result shows as follows：the three types of information which grain farmers concern mostly are crop subsidy information,weather information and market price information; the grain farmer＇s willingness to pay is significantly lower;the sort result of information demand is not entirely consistent with that of willingness to pay;basic characteristics,revenue characteristics,operating characteristics,information characteristics and environment characteristics are the common variables affecting grain farmer＇s information demand and willingness to pay.
出处
《技术经济》
CSSCI
2013年第9期72-78,130,共8页
Journal of Technology Economics
基金
国家软科学研究计划项目"我国粮食网上交易的现状调查与发展对策研究"(2010GXS5D233)
河南省教育厅科学技术研究重点项目"河南省农产品流通效率评价实证调查研究"(13A790197)
河南省高校人文社会科学研究基地物流中心资助项目
关键词
种粮农户
农业信息服务
信息需求
支付意愿
grain farmer
agricultural information service
information demand
willingness to pay
