摘要
随着网络的普及和电子商务的迅速发展,人们日益青睐快捷方便的网络购物方式,电子商务环境下的农产品营销策略已成为新的研究方向。该研究就农产品电子商务营销现状进行了分析探讨,并提出了农产品电子商务营销策略。
With the popularity of the network and the rapid development of e-commerce, it has increasingly favored fast and convenient e-commerce shopping. Agricultural marketing strategy has became a new research direction under e-commerce environment. The status of e-commerce marketing of agricultural products, and agricultural products e-commerce marketing strategy were analyzed.
出处
《宁夏农林科技》
2013年第8期114-115,共2页
Journal of Ningxia Agriculture and Forestry Science and Technology
关键词
电子商务
农产品
物流
E-commerce
Agricultural products
Logistics
