摘要
广告语体对修辞语义的表达具有制约作用,规约了修辞语义表达手段的选择。所以,在广告语体中常常采用变异词语用法、创造陌生化句子、构拟百态辞格、建构多变语篇、移植异样语文体式等多样化手段来表达修辞语义。
Advertising slogans have a restraining effect on the expression of rhetorical meaning, especially the choice of means of expression. So, advertising slogans often use a variety of ways to express rhetorical meaning, such as varying the word usage, crea- ting defamiliarizlng sentences, constructing different figures of speech, constructing varied discourse, and transplanting diversified styles of text.
出处
《阜阳师范学院学报（社会科学版）》
2013年第5期8-12,共5页
Journal of Fuyang Normal University：Social Science Edition
基金
广东省哲学社会科学"十二五"规划学科共建项目"修辞语义:描写与阐释"(GD12XZW18)
关键词
广告语体
修辞语义
表达手段
advertising slogans
rhetorical meaning
means of expression
