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SWOT视角下行业院校非行业特征专业特色建设研究——以广州铁路职业技术学院涉外旅游专业为例 被引量:1

On the Major Unique Feature Construction with Characteristic of Non-industry in Industry Colleges from SWOT Perspective ——Taking the Foreign-related Tourism Major of Guangzhou Institute of Railway Technology as an Example
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摘要 行业院校非行业特征专业的特色建设是一个难题。本文基于SWOT矩阵,在分析了行业院校非行业特征专业特色建设的优势、劣势、机遇和挑战的基础上,以广州铁路职业技术学院涉外旅游专业为例,初步探讨了行业院校非行业特征专业特色建设的策略与方法。 The major unique feature construction with characteristic of non-industry in industry colleges is difficult. This paper analyzes the strengths, weaknesses, opportunities and challenges of the major unique feature construction with characteristic of non-industry in industry colleges based on the SWOT matrix. Taking the foreign- related tourism major of Guangzhou institute of railway technology as an example, the paper discusses the strategies and methods of the major unique feature construction with characteristic of non-industry in industry colleges.
作者 刘雨涛
出处 《南方职业教育学刊》 2013年第4期46-50,共5页 Journal of Southern Vocational Education
关键词 行业院校 非行业特征专业 特色建设 industry colleges major with characteristic of non-industry unique feature construction
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