摘要
行业院校非行业特征专业的特色建设是一个难题。本文基于SWOT矩阵,在分析了行业院校非行业特征专业特色建设的优势、劣势、机遇和挑战的基础上,以广州铁路职业技术学院涉外旅游专业为例,初步探讨了行业院校非行业特征专业特色建设的策略与方法。
The major unique feature construction with characteristic of non-industry in industry colleges is difficult. This paper analyzes the strengths, weaknesses, opportunities and challenges of the major unique feature construction with characteristic of non-industry in industry colleges based on the SWOT matrix. Taking the foreign- related tourism major of Guangzhou institute of railway technology as an example, the paper discusses the strategies and methods of the major unique feature construction with characteristic of non-industry in industry colleges.
出处
《南方职业教育学刊》
2013年第4期46-50,共5页
Journal of Southern Vocational Education
关键词
行业院校
非行业特征专业
特色建设
industry colleges
major with characteristic of non-industry
unique feature construction