摘要
负面新闻传播在狭义上也可以理解为负面新闻报道。一般而言,媒体报道负面新闻的初衷是实现负面新闻信息传播的正向效果,但由于把握和表达不当,往往事与愿违。在负面新闻报道中,坚持适度原则可以规避负面新闻信息的消极影响,最大限度地发挥负面新闻报道的正面价值。负面新闻报道中的适度原则从宏观上来讲就是在报道时要顾全大局,坚持党性原则与人民性原则;从具体要求上来讲,就是要保证新闻的真实性、持取恰当的情感立场、作出正确的价值判断以及控制报道数量、平衡报道。
The spread of negative news can also be interpreted as negative news reports in the narrow sense. In general, the purpose of negative news report is to realize the positive effect of negative news information communica- tion. But due to improper control and expression, its effect oRen goes contrary to our wishes. In negative news re- port, sticking to moderate principle can help avoid the negative influence of negative news information and maximize the positive value of negative news coverage. Speaking from the macro, the moderate principle of negative news re- ports is considering the overall situation, insisting on the principle of party spirit and people＇s interest. In terms of specific requirements, moderate principle of negative news reports requires that newsreporters ensure the authenticity of news, take appropriate emotional stance, make the right judgement on value and control the numter of reports to keep balance.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2013年第5期131-137,共7页
Journal of Social Science of Hunan Normal University
基金
2012年湖南省社科基金项目"我国突发负面新闻适度传播的多维研究"(12YBA227)
2013年湖南省社科基金重点委托项目"湖南省突发事件信息公开与媒介传播策略研究"(13WTB02)
关键词
负面新闻报道
适度原则
正向效果
过度渲染
人文关怀
negative news report
moderate principle
positive effect
excessive rendering
humanistic care
