摘要
随着市场经济的发展,特别是20世纪90年代报业进入激烈的市场竞争,如今真正的独家新闻报道越来越少,如何能吸引受众?更多的都市类报纸开始关注报纸的版面改革,以适应市场需求。通过讨论近年来我国报纸版面改革的原因,及都市类报纸版面的发展趋势,来探讨报纸版面的创新原则,以期对报纸版面有进一步认识,对于报纸版面的发展有投石问路之效。
With the development of market economy, especially in 1990s when newspapers were subject to fierce market competition, exclusive news was on the decrease, then how to attract readers？ Urban newspapers begin to change the layout of the newspapers to meet the demand of market. With the discussion of the reasons of the reform on domestic newspapers in recent years, and the development trend of the city newspaper layout, the paper aims to ex plore the principle of innovation of newspaper layout, in order to have a further understanding of its layout, which sheds a light on the development of newspaper layout.
出处
《贵州师范学院学报》
2013年第7期35-38,共4页
Journal of Guizhou Education University
关键词
报纸版面
改革
品牌意识
个性化
Newspaper Layout
Reform
Brand Awareness
Personalized
