摘要
高校校园文化活动品牌既是高校校园文化成果化、特色化建设和培育的产物,也是一种影响较大、深受师生喜爱并被广泛认同的标志性、示范性校园文化活动,因此,培育高校校园文化活动品牌具有重要意义。从广东省高校校园文化活动优秀品牌的培育实例看,高校校园文化活动品牌的培育必须坚持核心价值体系和文化育人宗旨,弘扬高校文化精神,树立科学发展理念,突出专业特色与学科优势,注重人文关怀与文化育人、主流主导与多样丰富、传统传承与时代创新相结合。具体可通过明确校园文化活动品牌项目化运作的目标要求,结合院校条件和学生的实际选择,挖掘优势项目和特色项目,制定详尽的活动项目实施方案,充分发挥师生的主体性,鼓励他们主动参与、自主创新,并及时进行经验总结和宣传推广。
The brands of cultural activities in university campuses are the products of the fruitful characteristic development and cultivation of campus cultures in universities, as influential symbolic examples popular among teachers and students and widely accepted by all, so it is important to cultivate such brands. Seen from the examples of the excellent brands in Guangdong Province, the development of these brands must do as follows： adhere to the core value system and the aim of cultural education; promote cultural spirits in universities; establish the concept of scientific development; highlight the specialty features and the discipline advantages; pay attention to the combination of humanism and cultural education, the mainstream of dominant factors and abundant varieties as well as traditional inheritance and era innovation. Specifically, it is essential to do the following： define the objectives and requirements of the brand project operation; combine with the universities＇ conditions and students＇ actual choices; develop the dominant events and the special programs; formulate detailed plans for project implementation; give full play to the subjectivity of teachers and students to encourage them to actively participate with independent innovation; timely summarize experiences and popularize promotion.
出处
《广西青年干部学院学报》
2013年第3期57-61,共5页
Journal of Guangxi Youth Leaders College
基金
广东省高等学校思想政治教育研究重点课题"大学校园文化品牌培育研究--以高校校园文化活动品牌培育为例"(2011CZ013)研究成果
关键词
高校
校园文化活动
品牌培育
广东高校
优秀品牌
university
campus culture activity
brand development
universities in Guangdong
excellent brand
