摘要
本研究调查了中国北京体育师范学院和美国肯塔基莫尔黑德州立大学的研究生对设立国际体育市场学位项目的态度 ,结果确实显示出学生们对其有兴趣 ,他们需要体育市场方面的教育以扩展在此领域成功的机会。
This study investigates the attitude to establishment of international sports marketing major by questionnaire among postgraduates from the morehead state university in U.S and the Beijing teachers' college of physical education in China. The results show that students are interested in the major, and the education of sports marketing is needed to expand their career opportunities in this fields.
