摘要
中国零售市场规模庞大,居世界前列,但起步较晚,经济效率较低,但这也是外国大举进军中国市场的理由之一。近几年国内大型卖场出现新的局面,外资超市有退缩,相反国内超市发展较快。本文重点研究分析韩资零售业巨头易买得,从而解读外资超市出现危机的原因,进而探讨对国内零售企业的启示。
Chinese retail market scale, in the world, but a late start, the economy less efficient, but it is also a foreign inroads into the Chinese market one of the reasons. In recent years, the emergence of new large stores domestic situation, foreign supermarket retreat, the rapid development of domestic supermarket opposite. This paper focuses on the analysis of Korean-owned retail giant Emart to interpret foreign supermarket cause a crisis, and then explore the domestic retail enterprises in China.
出处
《科技信息》
2013年第25期267-268,共2页
Science & Technology Information
关键词
韩资超市
零售业
SWOT
Korean-owned supermarket
Retail trade
SWOT
