摘要
体育旅游是现代旅游产业与体育产业综合发展的新型业态,它以旅游市场为平台,以健身、运动、探险、娱乐为目的,通过体育旅游活动的开展,可优化旅游产业结构,丰富旅游产品内容,满足现代人出行旅游的多元需要,还可提高区域旅游产业可持续发展的竞争力。本文针对云南省体育旅游发展的资源禀赋、市场特征、区位优势与存在问题,提出适合云南体育旅游可持续发展的对策建议、发展策略与启动模式,以促进云南体育旅游业的科学、有效与快速发展。
Sports tourism is a new form of industry that combines modem tourism industry with sports industry. It takes the tourism market as a platform to reach purposes of fitness, sports, adventure and recreation. Sports activities can optimize effec- tively the structure of tourism industry, enrich tourism products content, and meet the diverse needs of modem people to travel. Besides, they can improve the sustainable development competitiveness of regional tourism industry. Based on the resource en- dowment, market characteristics, location and existing problems of the sports tourism in Yunnan Province, this article puts for- ward some solutions, development strategies, and start modes for sustainable development in order to promote the scientific, ef- fective and rapid development of Yunnan sports tourism.
出处
《学术探索》
CSSCI
2013年第9期72-75,共4页
Academic Exploration
关键词
云南体育旅游
发展现状
存在问题
发展策略
Yunnan sports tourism
current situation
problems
development strategy
