摘要
本文以汉代田庄经营作为中国儒商的起源与典型之一,探求经济与伦理两种重要价值实现生态统一的可能性与现实性,并将统一根由归结为中国传统中的两种文化与精神,即士精神与商精神的合和,提出士商合道是优化经济与伦理价值生态的有效途径。
By analyzing one of the origin and typical Chinese Confucian Business-Country Estate in the Han Dynasty,the paper explores the possibility and reality of realizing the ecological unity of two most important human values-the economic and ethics.The fusion of two Chinese traditional cultures-literati spirit and business spirit is attributed to the uniform.Meanwhile,the paper puts forwards that the fusion of literati spirit business spirit is one effective way to optimize the ecological value of economy and ethics.
出处
《商业研究》
CSSCI
北大核心
2013年第8期208-216,共9页
Commercial Research
关键词
商业伦理
儒商精神
商业价值观
business ethics
confucian merchant spirit
commercial value
