摘要
旅游市场监管对促进旅游业健康和可持续发展具有重要作用。然而，由于体制机制等原因，我国旅游市场监管存在着诸多问题。《旅游法》的出台，为解决旅游市场监管中存在的问题提供了法律基础。针对存在的问题，结合海南省旅游监管具体实践，应加强对旅游市场的行政指导，重视旅游监管队伍建设，理顺监管体制，充分发挥行业协会作用，制定科学合理的市场监管沟通标准等。
The tourism market regulation has an important role in promoting the tourism industry healthy and sustainable development. However, there are many problems about regulation of the tourism market in China because of the institutional mechanisms. The introduction of the Travel Act, provides the legal basis to solve the existing problems in the tourism market supervision. Deal with the problems, combined with the concrete practice of administrative guidance should strengthen the tourism market, the importance of tourism regulatory team building, to rationalize the regulatory regime, give full play to the role of industry associations to develop scientific and rational market supervision and communication standards..
基金
本研究受到海南省教青厅研究生创新课题（组号：Hys2012-33）支持.
关键词
旅游
旅游市场
监管
海南
Tourism
Tourism Market
Regulatory
Hainan
