摘要
以Carroll的企业社会责任(经济、法律、道德和慈善)金字塔模型为理论基础,采用开放式问卷调查与定性内容分析相结合的研究方法,调研了我国职业体育俱乐部社会责任的理论定义与实践特点。研究认为,受访者将社会责任实践活动作为提升我国职业体育俱乐部市场销售业绩的重要战略手段加以运用,职业体育俱乐部的社会责任实践主要聚集在提升当地社区的教育和健康状况、改善公共基础设施、向慈善组织进行捐助等领域;分析了赛季赢球率、赛季收入和运动队价值等组织变量对我国职业体育俱乐部社会责任实践参与的影响;构建了包含慈善责任、社区责任、战略责任、领导责任、道德责任、法律责任和利益关系人责任7个维度的职业体育俱乐部社会责任层次模型。
Based on Carroll’s CSR pyramid model,used the approach of open-ended questionnaires and qualitative content analysis,this paper investigates the definition and practices of professional sport club’s social responsibility.The result indicates that professional sport clubs used the social responsibility as a important strategic approach to enhance the marketing sale performances,the social responsibility of professional sport clubs focus on enhancing local community of education and health conditions,improve public infrastructure,donate money to charitable organization.Meanwhile,Assessing the relationship between organizational variables such as winning,revenues,team value and social responsibility involvement.Finally,constructing a professional sport clubs social responsibility hierarchical model which include philanthropy,community,strategic,leader,ethics,law and stakeholder dimension.
出处
《体育科学》
CSSCI
北大核心
2013年第8期14-20,共7页
China Sport Science
基金
国家体育总局哲学社会科学研究项目(1934SS13095)
关键词
职业体育俱乐部
社会责任
利益关系人
professional sport club
social responsibility
stakeholder
