摘要
随着社会的进步和经济的发展,出版机构编辑这一角色被不断地赋予了新的内涵,编辑不再只是负责制定出版的选题以及对书稿进行审核、校对、加工等工作,还要做相关出版物营销方面的一系列工作。对高校出版机构编辑的市场营销角色产生的背景及内容进行了较为详尽的分析,并提出了相关的建议。
Along with social progress and economic development, editors in publishing houses are shoulde- ring different new tasks. They are not only responsible for the choice of topics for publication, auditing, proofreading and processing, but they are also responsible for marketing and other work. This paper ana- lyzes the background for such a change, and probes into the role that editors can play in marketing. Be- sides, it puts forward some suggestions to help editors to better fulfill their task.
出处
《淮海工学院学报（人文社会科学版）》
2013年第9期106-108,共3页
Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)
关键词
市场营销角色
编辑
高校出版机构
marketing role
editors
publishing houses in colleges and universities
