摘要
小微外贸企业在进出口总值中的贡献不容忽视。在现今的经济环境下,小微外贸企业面临着机遇和挑战,机遇主要来自于国家与地方的政策支持,挑战则主要来自于人民币汇率的升值、贸易壁垒的不断涌现、劳动力成本提高和产品的技术含量低。本文从小微外贸企业的特点出发,以江苏张家港的企业为例,针对这些机遇和的挑战,提出了小微外贸企业今后的发展对策,包括提高企业自身的素质、多渠道寻找客户资源、提高服务质量、打造自主品牌和提高风险控制意识。
The contributions that small and micro foreign businesses have made in the gross value of imports and exports cannot be ig- nored. In today＇ s economic environment, the small and micro foreign businesses face opportunities mainly from the national and local policy supports and challenges from added RMB exchange rates, constantly emerging trade barriers, increased labor costs and low technical content of products. This paper, based on features of small and micro foreign businesses as well as opportunities and challenges, conducts a case study on the enterprises in Zhangjiagang as to bring out the future development strategies for small and micro foreign businesses.
出处
《企业经济》
北大核心
2013年第7期91-94,共4页
Enterprise Economy
关键词
小微外贸企业
机遇
挑战
对策
small and micro foreign businesses
opportunities
challenges
strategies
