摘要
在数字化时代,电子银行的业务服务内容呈现出更为个性化、多元化、标准化以及国际化等特点。当前,农村电子银行业务存在的主要问题是农村银行思想认识不足,农村用户对电子银行认可度低,农村银行配套基础不完善。发展农村电子银行,应加大电子银行业务宣传力度,加强电子银行服务机构的建设,加大政府扶持力度,为农村客户提供相匹配的电子银行业务,满足农村客户基本的金融服务。
In the digital age, the business services of e-banking exhibit the features in terms of more personalization, diversification, stan- dardization and internationalization. The main problems of rural e-banking now are the lack of ideological understanding, poor recognition from rural users, and imperfect supporting infrastructure. In order to develop rural e-banking, the banks should increase publicity efforts and strengthen the construction of services; the government should increase support and provide matching services for rural customers, so as to meet basic financial service demands.
出处
《商业经济》
2013年第15期13-14,共2页
Business & Economy
关键词
农村
电子银行
问题
策略研究
rural, e-banking, problems, strategy research
