摘要
人们对说服性话语的研究历来多集中在语言使用的技巧和语法层面上。随着劝说艺术在各种沟通和国际交际中的作用日益突出以及大量介入性词语的频繁使用,对于此类话语的评价性研究如今已显得尤为必要。本文拟从修辞学的三大基本说服模式出发,运用系统功能语言学的评价理论,探讨评价实现"情感"、"道德"、"逻辑"等说服策略的一般机制。通过深入分析商务英语信函中评价资源的说服策略,尝试从一个新的视角为分析商务英语信函等说服性语篇提供理论支撑。
Traditional discussion on persuasive utterance mostly focuses on the planes of language techniques and the frames of grammar. With the increasing prominence of persuasive art used in international communications and negotiations, and the fre- quent appearance of abundant intervening words used in them, the appraisal analysis becomes essential for this kind of discourse today. Following the Appraisal Theory, this thesis, based on the three persuasive models in the rhetoric, explores the general mechanism of persuasive strategy of Pathos, Ethos and I^gos achieved by Appraisal Theory. Through an elaborate analysis of the persuasive strategy of Appraisal Resources in Business English Correspondence, it attempts to provide some theoretical support for the study of Business English and other persuasive discourses from a new perspective.
出处
《外语教学》
CSSCI
北大核心
2013年第4期20-26,共7页
Foreign Language Education
