摘要
日臻完善的市场经济,要求企业营销必须向纵深发展,而处于企业核心地位的营销工作涉及到方方面面,必须从营销理念、营销组织、营销渠道、产品营销、品牌营销、服务营销诸多方面加以推进,以实现企业的可持续发展。
The gradually perfecting market economy requires enterprises to market in depth and breadth. Marketing is the core of business and involves many factors. In order to achieve sustainable development, the enterprises must advance in marketing concept, marketing organization, marketing channels, product marketing, brand marketing, service marketing and other aspects.
出处
《价值工程》
2013年第21期129-130,共2页
Value Engineering
关键词
企业全面营销
理念
组织
策略
产品
品牌
服务
comprehensive business marketing
concept
organization
strategies
products
brand
service
