摘要
研究以消费价值观入手,在大规模调研的基础上,对大学生消费价值观和大学生信用消费情况进行了分析,运用因子分析法提取了三种主流的大学生消费价值观,并通过Pearson相关性检测,研究结果表明:自我成就型、快乐满足型与大学生信用消费数额存在高度正相关,刺激归属型则与之负相关,享乐满足型与大学生信用消费资金来源是高度正相关,揭示了消费价值观对大学生信用消费的影响。
On the view of consumption values,the paper analyzed the student consumption values and credit consumption situation,revealing 3 kinds of college student’s moral value by using the factor analysis on the basis of large-scale investigation.In Pearson correlation testing,we found that the Self achievement type and Meeting enjoyment type have high correlation with College student credit consumption,but Stimulate belonging type is negatively related to it,whereas meeting enjoyment type and college students consumer credit financing source are highly positive correlation,revealing that the college students’consumption values have affecting relations with student credit consumption.
出处
《技术与创新管理》
2013年第4期397-400,410,共5页
Technology and Innovation Management
关键词
大学生
消费价值观
信用消费
college students
consumption values
credit consumption
