摘要
随着影视旅游的大热,旅游目的地影视营销越来越得到重视,文章从传播学的角度讨论了旅游影视营销的优势,积极探讨了四川省旅游影视营销策略,并对四川省影视旅游的发展提出建议。
With the robust development of tourism driven by the broadcasting of TV series and films shot in the scenic zone,film and television driven tourism marketing in has gained increasing significance. This paper discusses the advantages of the film and television driven tourism marketing from the perspective of communication studies and devises corresponding strategies in order to offer reasonable suggestions for the development of the film and television oriented tourism.
关键词
传播学
四川省
影视旅游
营销策略
communication studies
Sichuan Province
film and television driven tourism
marketing strategies
