摘要
为了更深入地了解北京大学生消费现状和存在问题,本研究借助于网络调查平台收集北京大学生消费情况和消费观念的数据,按照不同性别、年级和所在家庭收入情况对调查数据进行定量和定性分析.数据显示,总体上北京大学生能够从自身家庭收入条件出发,表现出合理的消费行为.本研究的有趣发现是:家庭收入越低的学生,投资意愿却越强;来自收入偏上家庭的学生经济独立意识较弱;女生更容易冲动消费.这些发现未见文献报道.本文对其它调查数据也进行了分析并提出建设性意见.
In order to understand the current consumption situation of the college students in Beijing more deeply, the data of consumption concepts, consumption style, consumption structure, economic independence and financing tendency of the college students in Beijing are collected by questionnaire, and the effect of the gender, the grade and the income of his/her family on the consumption concepts of the student is evaluated using quantitative analysis combining with qualitative analysis. The results indicate most college students in Beijing show reasonable consumption behavior based on their family income. However, the findings that the lower the family income, the higher the investment intent of the students from the family, the higher the family income, the lower the economic independence of the students from the family, and female college students are more inclined to impulse consumption, have not been found reported before. Constructive suggestions are proposed according to the analysis results.
出处
《首都师范大学学报（自然科学版）》
2013年第3期84-89,共6页
Journal of Capital Normal University：Natural Science Edition
基金
北京市教育委员会"北京市大学生科学研究与创业行动计划"项目(项目编号BJS-1110028062)
关键词
大学生
消费观念
理财规划
相关性分析
聚类分析
college student, consumption concept, financing, correlation analysis, cluster analysis
