摘要
黄飞鸿、李小龙、叶问功夫影视世界范围的扩张,带给佛山创建"中国功夫影视城"以极大的品牌效应、正宗身份、观众认同基础、创意文化产业化的便利。三项建议:1.成立市一级的"文化创意产业指导与协调委员会";2.建设国际权威的"世界功夫影视文化产业论坛";3.深入挖掘佛山深潜着的特色文化资源。三大对策:1.面向世界招标,引进国际级战略投资者;2.完善配套设施;3.调整一整套的经营战略定位与拓展市场的策略、手段。
With the worldwide expansion of Wong Feihong, Bruce Lee and Yip-man＇s martial arts movies, huge advantages, such as great brand effect, glorious identity, cognition of audiences and creative cul- tural industry, contribute to the construction of ＂China Kung-Fu Movie City＂ in Foshan. This paper states three suggestions： a） to establish ＂Steering and Coordination Committee for Cultural and Creative Industry＂ at the municipal level; b） to build up ＂The International Martial Arts Film and Culture Indus- try Forum＂; c） to exploit featured cultural resources embedded in Foshan. Three countermeasures are also presented for reference： a） open to the world and introduce global strategic investment; b） improving the support facilities; c） to adjust business management on strategic positioning and market- ing tactics.
基金
教育部人文社会科学2008年度规划项目(08JA760005)
广东省普通高等院校人文社科一般项目(10WYXM006)
广东省广府文化研究基地2012年度自主招标课题资助项目
关键词
功夫之乡
岭南功夫影视城
构想
Kung-Fu hometown
＂Martial Arts Movie City in Lingnan＂
thinking
