摘要
应用市场占有率、增长率、亲景度、市场机会指数和竞争态指标,对西安市1999年～2008年13个主要入境客源国数据进行分析,揭示西安市入境旅游市场结构的演变规律.在此基础上,对西安市入境旅游市场进行划分,确立了西安市入境旅游的基础市场、核心市场和潜力市场,并针对各细分市场提出不同的营销策略,使西安市入境旅游得到快速持续发展.
Application of the index of market share, growth rate, preference scale, market opportunities and competition state, this data of Xi＇an 13 major immigration source countries in 1999 -2008 was analyzed and the evolvement of the Xi＇an inbound tourism market structure was found. On this basis, Inbound Tourism Market is divided into the Inbound Tourism basis of market, core markets and potential markets, and then different marketing strategies are proposed for various market segments for the development of Inbound Tourism rapid and sustainable.
出处
《山西师范大学学报（自然科学版）》
2013年第2期118-122,共5页
Journal of Shanxi Normal University(Natural Science Edition)
