摘要
目前,世界各大连锁商业企业相继进入我国市场,它们凭借自身优势抢占我国连锁商业市场制高点,使我国连锁商业市场竞争愈加激烈。在运用SCP范式分析我国连锁商业市场结构、市场行为与市场绩效的基础上,提出了我国连锁商业的发展对策。
Currently,the world＇s major commercial chain enterprises have successively entered China＇s market,seeing local commercial chain enterprises facing enormous pressure.By adopting the SCP reference model,this paper analyzes market structure,market behavior and market performance of China chain business and finally some developing strategies of China chain business are presented.
出处
《价格月刊》
北大核心
2013年第6期61-65,共5页
关键词
连锁商业
SCP范式
市场集中度
市场定位
chain business SCP model market concentration market positioning
