摘要
设计并实施了一种基于云计算的营销决策支持系统,和其他管理决策子系统发生交互,共同构成了完整的现代企业经营决策支持系统.系统的数据库采用分布式设计,使得系统既有独立处理本地数据库的能力,也可读取异地数据库中的数据.系统模型库包含多种营销因素的决策模型,并采用模型组合的思想,将复杂的决策问题通过模型之间的组合来实现.在流程设计上充分考虑人机交互,将用户的经验判断纳入到决策过程中.完成了系统的开发,并用仿真数据进行了系统测试,结果表明系统基本运行稳定,各子模块衔接良好,与其他子系统实现了数据共享.
This paper designed and developed a marketing decision support system based on cloud computing, which interacted with other sub-systems, and together made up the entire management decision support system. Designed the distributed database, and the system could both process local database independently and read remote databases. The model base contained various marketing decision models, and complex decision problems could be solved by model combining. The system flow fully considered the human-computer interaction, and user＇s judgment was included in the decision making process. Completed the system development, and used simulation data to test the system. The running results show that the system is stable, the sub-modules join well, and the MDSS achieves data sharing with other sub-systems.
出处
《计算机系统应用》
2013年第7期58-62,76,共6页
Computer Systems & Applications
关键词
营销决策支持系统
模型组合
分布式数据库
云计算
MDSS（marketing decision support system）
model combining
distributed database
cloud computing
