摘要
文章研究了二次订购、二次销售的季节性需求商品的销售问题。假设第1阶段的商品需求是依赖其价格的随机变量,且其订购成本采用全单位批量折扣;第2阶段供应商给销售商提供临时性价格折扣,销售商也进行降价销售,并通过广告活动来增加需求,且假设此时的需求是同时依赖销售价格和广告费用的随机变量。通过对此模型的分析,给出了模型的最优解。
The problem of second ordering and sales production which are seasonally demanded is stud- ied. It is assumed that the demand for commodities in the first stage relies on the random variable of the price and the ordering cost adopts all-unit quantity discounts. In the second stage, suppliers will provide temporary price discount for retailers, while sellers also sell at a reduced price and enlarge the demand by advertising, which is under the assumption that the demand relies on the random variable of both the sales price and the expenses of advertisement. The optimal solution to the variety of variables is found by analyzing this model.
出处
《合肥工业大学学报（自然科学版）》
CAS
CSCD
北大核心
2013年第6期760-764,共5页
Journal of Hefei University of Technology：Natural Science
基金
国家自然科学基金资助项目(60975040)
关键词
季节性
报童模型
订货策略
价格折扣
随机需求
, seasonality
newsboy model
order strategy
price discount
random demand
