摘要
网络营销迅猛发展,但网络店铺陈列缺乏专业理论的指导,网站设计忽略了消费者的心理和行为特点。分析了消费者的感知特点和行为特征,提出在页面布局、层次划分、产品摆放、文字处理等设计工作中的原则和举措。
The online marketing has developed rapidly, but the online store display still lacks professional and theoretical guidance and the website design ignores the psychological and behavior characteristics of the con- sumers. This paper analyzes consumers＇ sensing and behavior characteristics and puts forward designing prin- ciples and measures in page layout, levels division, product placement and word processing, etc.
出处
《浙江纺织服装职业技术学院学报》
2013年第2期49-54,共6页
Journal of Zhejiang Fashion Institute of Technology
关键词
购物网站
空间布局
网络消费
视觉感知
shopping website
space layout
online consumption
visual perception
