摘要
依据企业社会责任理论,通过文献资料调研和数理统计法对职业足球俱乐部社会公共服务进行研究。结果显示,职业足球俱乐部社会公共服务具有独特的资源优势和显著的社会效应。随着政府、社会组织、球迷和社区逐渐增加的期望以及自身社会责任意识的提高,职业足球俱乐部在青少年教育、社区和社会融合、环境保护、健康促进和城市化升级等各个方面投入越来越多的关注和努力。目前,职业足球俱乐部主要社会公共服务包括社区服务、员工关爱和环境保护三大内容。通过社会公共服务,职业足球俱乐部可以在各个层面上促进公民、社区和社会发展,并为自己获得良好的社会信誉和发展动力。
Based on corporate social responsibility theory, this paper made a research on the so-cial public service of professional football club by means of statistics and literature review. The result showed that the social public service of professional football club has particularity in re-source and noticeable social effect. With more demands from state, social organizations, fans and community, football club became more conscious of social responsibility and performed well in youth education, community service, social integration, employee initiatives, health promo-tion,city upgrading and environmental protection. Among these projects, community service, employee initiatives and environmental protection were three major contents. Moreover, social public service of professional football club promoted the improvement of society and people and helped professional football dub gain the reputation and development.
出处
《体育科学》
CSSCI
北大核心
2013年第6期52-56,63,共6页
China Sport Science
基金
国家体育总局体育哲学社会科学研究青年项目(1946SS13107)
关键词
企业社会责任
职业足球俱乐部
社会公共服务
corporate social responsibility
professional football club
social public service
