摘要
考虑一个制造商和一个零售商组成的两级供应链,运用Stackelberg主从博弈模型,在需求函数中引入产品网络拟合度这个变量,并由此比较零售商增加网络渠道前后的利润。研究分析和数值算例表明网络拟合度在一定范围内时零售商总是能从双渠道得益,然而整体供应链和制造商的利润增加与否则与网络拟合度的大小有关。
With the rapid development of e - commerce, many brick and mortar firms wonder whether they can earn from creating e - commerce channels. This paper assumes a supply chain made up of one manufacturer and one retailer, and considers product web -fit as a variable in their demand functions. Furthermore, a Stackelberg game model is presented and the equilibria of price and profit with and without internet channel are compared. Theoretical analysis and numerical examples show that retailer always benefits from dual - channel when product web - fit is in a certain range. However, whether the profits of manufacturer and the whole supply chain will be increased after adding online channel depends on the value of product web -fit.
出处
《科技管理研究》
CSSCI
北大核心
2013年第12期208-211,共4页
Science and Technology Management Research
基金
国家自然科学基金项目"供应链成员间的博弈学习与信任关系研究"(71071075)
国家自然科学基金项目"基于利益演化和社会信任视角的食品安全监管绩效评估及风险预警"(71173103)
江苏省普通高校研究生科研创新计划项目"电子商务环境下供应链渠道协调研究:基于信任视角"(CXZZ12_0453)
