摘要
泉州南少林武术产业化发展的优势表现为:浓厚的武术氛围、武术拉动的产业方兴未艾、底蕴深厚的"南少林"品牌以及近水楼台的侨乡优势。劣势表现为:传统意识与现代意识的冲突、宗教信仰的负面影响、南少林的遗址之争的弊端、产业化包装路途艰辛以及赛事推广瓶颈难以突破。机遇表现为:政府部门的鼎力相助、民间社团的大力支持以及海西建设的良好机遇。挑战表现为:国际武技排挤、传统武术自身的改革、文化空间的争夺与日俱增。对策:充分利用"海西战略"的政策支持、健全南少林文化产业链,推动社会资本向南少林武术文化产业资本转变、加快南少林武术文化产业结构调整、完善基础设施建设,强化"南少林"品牌意识、与海丝文化相结合,培育泉州南少林武术旅游市场、与武艺阵头相结合,丰富表演市场。
There are many advantages to the development of the industrialization of Quanzhou South Shaolin martial arts, such as the strong martial atmosphere, new industries pushed by the martial arts, the profound band ＂South Shaolin＂ and the overseas Chinese cultural superiority. However, the conflict between the traditional thoughts and modem ones, the negative effects of the religion, the controversy over the site of South Shaolin and the tough journey to perfect the industrialization and the bot- tlenecks for martial arts competitions are the obstacles for the development of the industrialization of Quarmhou South Shaolin martial arts. The supports from the government and the non-governed organizations and the construction for West Coast of Taiwan Strait provide many opportunities. Also, being shunted aside by the martial arts from other countries, reforms of the traditional martial arts and the contend for the cultural space have become the major challenges. In order to accomplish the development, it is suggested that Quanzhou South Shaolin Wushu industry should take full use of the active pelicies, strengthen industrial chains in Southern Shaolin culture, promote the transition from social capitals to industrial ones of the South Shaolin; speed up the adjustment of industrial structures, improve the basic facilities and intensify ＂South Shaolin＂ brand awareness; combine the Southern Shaolin martial arts with martial arts troupes and the Marine Silk Road culture and open the market of the tourism of Southern Shaolin Martial Arts.
出处
《体育科学研究》
2013年第3期5-10,共6页
Sports Science Research
基金
福建省高校服务海西重点建设资助项目(B053)
关键词
泉州南少林
武术产业化
优劣
机遇
挑战
对策
Quanzhou South Shaolin
Martial Arts Industrilization
advantage
disadvantage opportunity
challenge
countermeasures
