摘要
互联网时代下,大众成为创新主体,这一背景推动了"众包"的发展。文中分析了"众包"的内涵和本质特征,再结合以往"众包"的理论研究将"众包"风险分为四种:能力风险、组织管理风险、知识产权风险、信息风险,在对每一种风险进行阐述与分析的同时探讨了风险因素,并针对每种风险提出了风险规避的策略:选择适合"众包"的任务、构建接包方的指标评价体系、转变管理思维、建立知识共享平台、加强"众包"中知识产权保护、建立完善的激励体系等,这对"众包"的有效实施有着重要意义。
The public has become the main part of enterprises＇ innovation in the Internet era,which promote the development of ＂CrowdSourcing＂.This paper firstly analyzes the conception of ＂CrowdSourcing＂ and its essential characteristics,then studies related literature.After all these jobs,the ＂CrowdSourcing＂ Risks are divided into four categories： ability risk,organization and management risk,intellectual property risk and information risk,each type of risk is described and its factors are explored at the same time.Finally,the paper put forward some targeted strategies on risk avoidance： select appropriate tasks for ＂CrowdSourcing＂,establish an evaluation index system for assignee,change management thinking,establish knowledge-sharing platform,strengthen the protection of intellectual property,improve the incentive system and so on,which is of great significance to the effective implementation of ＂CrowdSourcing＂.
出处
《物流工程与管理》
2013年第4期118-120,126,共4页
Logistics Engineering and Management
关键词
众包
风险类型
风险规避
crowd sourcing
risk category
risk avoidance
