摘要
农产品安全成为全社会关注的焦点,提供优质安全农产品,保护消费者身体健康生命安全成为迫切需求。鉴于此,本文从社会营销观念出发,分析农超对接这一新型农产品流通形式中存在的问题,并提出相应的解决策略。
The safety of agricultural products has become the focus of the whole society.To provide quality and safety of agricultural products and protect the health life safety of consumers become urgent needs.In view of this,this article analyzes existing problems in the mode of farming-supermarket docking that is the new form of agricultural product circulation from the social marketing concept and puts forward the corresponding solution strategy.
出处
《价值工程》
2013年第15期32-33,共2页
Value Engineering
关键词
农超对接
农产品安全
社会营销观念
farming-supermarket docking
the safety of agricultural products
social marketing concept
