摘要
全媒体时代新媒体和媒体技术迅速发展,使媒介环境发生改变:新媒体与传统媒体博弈又融合,媒介生存格局发生变化;传播者与受众的边界消融,单一传播转为双向互动传播。这对编辑媒介素养提出新要求:编辑要具备前瞻性媒介研究力、多媒体传播策划力和多信息整合知识力。编辑可以通过更新理念、升级技能和构架体系等途径不断提高媒介素养。
In the new omnimedia, with the rapid development of new media and media technology, the working environment of editors has changed significantly. Confronted with new media ecology, viz. the mutual complement and conflict of new media and traditional media, changes are taking place in the medium pattern. The boundary of communicators and audience is melting. One-way transmission is turning to two-way interaction. These raise new requirements for editors＇ media literacy. They should obtain the capabilities of prospective research, multimedia transmission and information integration. Increasing their media literacy can be achieved through renewing concepts, improving skills and constructing systems.
出处
《出版科学》
CSSCI
北大核心
2013年第3期29-32,共4页
Publishing Journal
基金
中国高校科技期刊研究会基金资助课题"高校学报的传播困境及改进策略"(GBJXC1249)
沈阳农业大学教师(青年)科研基金资助项目"学科建设视角下学报编辑出版的创新与发展"(20121024)的研究成果之一
关键词
全媒体
编辑
媒介素养
媒介环境
提升路径
Omnimedia Editor Media literacy Media ecology Improvement method
