摘要
分析了包装设计必须依据规律化、程式化、秩序化以及理想化的要求进行设计,论述了包装设计必须满足人的需要、符合人的审美观以及和谐的形式美。进而分析了图形元素所具有的艺术整合力以及适应性。在此基础上,进一步提出了对包装艺术中的装饰图形特点进行研究,有助于观察、体会和思考中国传统图形元素发展方向,有利于将秩序性、肌理性、幻想性等融入到包装设计中,增强设计的多元性,对现代包装设计的健康发展意义重大。
It analyzed the packaging design must be designed in accordance with law and stylized, order, and idealistic, and discussed the packaging must be designed to meet the needs of the people, in line with the aesthetic and harmonious formal beauty. It further analyzed the integrated force of the graphic elements of art as well as a high degree of adaptability. Based on it, it proposed research on the decorative graphics characteristics in packaging art, further contributed to observe, experience and think the development direction for traditional Chinese graphic elements, which was conducive to the orderly, muscle rational fantasy into packaging design, enhanced the design diversity and was significant to the healthy development of the modem packaging design.
出处
《包装工程》
CAS
CSCD
北大核心
2013年第10期91-94,共4页
Packaging Engineering
关键词
包装设计
图形元素
表达
packaging design
graphic elements
expression
