摘要
随着电子商务的快速发展,现有的信用评价体系已经不能很好地反应卖家的信用情况。针对现有的网络购物平台中卖家信用评价体系的缺陷,并基于层次分析方法,提出了一种新的卖家动态信用评价模型(DCE)。模型的最终结果生成对卖家的动态信用评价值,即用户的综合满意度,在此基础上建立了相应的数学表达公式。最后,通过仿真实验,说明了DCE模型能更加准确地得出卖家的动态信用评价值,对于实际的网络购物评价体系,具有一定的指导意义。
With the rapid development of E-Commerce, existing credit evaluation system has not well reflected the seller＇ s feedback. For the weakness of the seller credit evaluation system in online shopping, propose a new dynamic credit evaluation model-DCE model, based on AHP. The final result of the model is generating the value of dynamic credit evaluation for the seller, that is to say, user＇ s satisfaction. On this basis,also treat a mathematical formula. Simulation results show that DCE model cart accurately draw the seller credit evaluation value. For the actual evaluation system of online shopping, it has a certain significance.
出处
《计算机技术与发展》
2013年第5期202-205,共4页
Computer Technology and Development
基金
国家自然科学基金青年科学基金资助项目(61003268)
江苏省现代教育技术研究课题(2010-R-16884)
