摘要
农业生产用地流转在全国发展迅速,2013年的一号文件为农业生产用地流转提供了政策支持。土地向少数生产者手里集中,将改变农资市场的客户群体、需求结构、购买行为,农资销售模式也将随之变革:农资销售的电子商务模式、会议营销模式和综合服务提供商模式将会成为新的农资销售模式。
Farmland transformation has developed rapidly in China. The first policy document of the year 2013 provides policy support for farmland transfer. Land concentrated on a few producers will change customer groups, demand structure and buying behavior of agricultural materials market, and agricultural materials sales model will then be changed as： agricultural materials sales of e-commerce mode, conference marketing model and comprehensive service providers mode will become the new sales modes of agricultural materials market.
出处
《岳阳职业技术学院学报》
2013年第3期121-124,共4页
Journal of Yueyang Vocational and Technical College
关键词
农地流转
农资销售
销售模式
farmland transfer
agricultural materials sales
sales model
