摘要
以国家重点风景名胜区——肇庆七星岩为案例,剖析自然风景区服务感知价值构成维度。自然风景区服务感知价值由8个维度构成,各维度重要性从大到小依次为服务质量、声誉价值、便利价值、审美价值、认知价值、情感价值、行为成本与货币价格,这8个维度均与服务总体感知价值存在显著正向相关关系;并构建自然风景区服务感知价值测量量表,为自然风景区管理实践提供实用测量工具。
The paper discusses the inner dimensions of tourists＇ perceived value in nature tourist attraction, basing on selecting famous scenery--the seven star crags in Zhaoqing as a example. The result from investigation suggests that tourists＇ perceived service value include 8 dimensions. The 8 dimensions, according to the significance degree, from high to low are service quality, reputation value, convenience value, appreciation value, epistemic value, emotional value, behavioural price and monetary price. All of 8 dimensions are found to have negative effect on perceived value. The study constructs measuring scale of tourists＇ perceived service value of natural sceneries, which is hoped to be a practical tool for nature tourist attraction administrators.
出处
《韶关学院学报》
2013年第3期92-97,共6页
Journal of Shaoguan University
