摘要
目前,我国农产品供需结构发生了重大变化,农产品供给由短缺转变为区域性过剩或者结构性过剩,"农产品卖难"问题逐渐凸显。导致我国"农产品卖难"的主要原因在于销售渠道不畅通、销售环节复杂、销售成本过高。在对我国农产品分销策略进行研究的基础上,提出了优化我国农产品分销策略的相应对策。
The supply and demand structure of China’s agricultural products has seen big changes.Agricultural products supply has transformed from shortages to regional surplus or a structural surplus and a problem of ＂difficulty to sell＂ looms,which expose the impeded channels,complex sales links and over-high costs of sales.This article studies China’s agricultural products distribution strategies,and proposes measures to optimize China’s agricultural products distribution strategies.
出处
《价格月刊》
北大核心
2013年第4期78-80,共3页
关键词
农产品
销售渠道
分销策略
agricultural products sales channel distribution strategy
