摘要
以企业公民理论为切入点,分析企业软实力的内涵,探讨企业软实力的形成机制,构建基于企业公民的民营企业软实力模型,从权利与义务角度对软实力模型进行诠释,并探讨提升民企软实力的相应对策。
Along with the rapid development of socialist market economy and the continuous progress of the reform and opening up, the private enterprises took many chances for development and also confronted more severe challenges in the market. How to realize the new development and the new leap of private enterprises has become an important problem that need the joint efforts of the community to solve. Based on the theory of corporate citizenship, this paper analyzes the connotation and the forma- tion mechanism of corporate soft power, constructs a model of corporate soft power in private enterprises. The paper also interprets the model in the perspective of rights and obligations, and finally works out the strategies and suggestions for cultivating and enhancing the soft power of private enterprises.
基金
教育部人文社会科学研究规划项目"社会责任视角下的民营企业软实力研究"(11YJA630168)
重庆市教委科技研究项目"重庆扶持微型企业发展战略研究"(KJ120729)
关键词
企业公民
民营企业
企业软实力
corporate citizenship
private enterprises
corporate soft power
