摘要
目的:探寻影响连锁药店综合竞争力的决定因素,为提升连锁药店综合竞争力提供参考建议。方法:构建连锁药店综合竞争力评价指标体系,基于熵权法对2010年我国销售额百强排行榜中的11家上市连锁药店进行综合评价和排名,分析影响连锁药店综合竞争力的主要因素,并提出提高综合竞争力的措施。结果与结论:从连锁药店的规模水平、经营水平和财务管理水平3个层面构建我国连锁药店的综合竞争力评价指标体系;综合竞争力排名前2位的连锁药店是辽宁成大方圆大药房和国药控股国大药房,综合评分分别为0.1020、0.1000;影响连锁药店综合竞争力的主要因素有经营水平和财务管理水平。连锁药店可以通过避免盲目扩张、改变经营策略和提高财务管理水平以提升综合竞争力。
OBJECTIVE： To explore the crucial factors to the comprehensive competitiveness of chain pharmacies, and to provide some suggestion for the improvement of comprehensive competitiveness of chain pharmacies. METHODS： The evaluation index system of comprehensive competitiveness of chain pharmacies was established, and the comprehensive evaluation and ranking of 11 listed chain pharmacies on the hundred sales charts in 2010 were evaluated by entropy method. Main influential factors to comprehensive competitiveness of chain pharmacies were analyzed, and measures for the improvement of comprehensive competitiveness were put forward. RESULTS ＆ CONCLUSIONS： Comprehensive evaluation system of chain pharmacies in China has been established in respect of scale, operation and financial management of pharmaey; top 2 chain pharmacies in the list of comprehensive competitiveness are Liaoning chengda fangyuan large pharmacy and State holding gouda pharmacy, i.e. 0.102 0 and 0.100 0. The main influential factors to comprehensive competitiveness of chain pharmacies are the level of operation and financial management. It should improve the comprehensive competitiveness of chain pharmacies by decreasing blind expansion, transforming the operation strategies and improving the level of financial management.
出处
《中国药房》
CAS
CSCD
2013年第17期1630-1632,共3页
China Pharmacy
关键词
熵权法
连锁药店
综合竞争力
Entropy method
Chain pharmacies
Comprehensive competitiveness
