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二维码商标化的可行性分析 被引量:2

Discussion of the Feasibilities of Two-dimension Code as Trademark
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摘要 信息技术的高速发展使人类社会步入物联网时代,伴随着物联网技术的发展,一个新型的标识——二维码应运而生。二维码承载了企业、商品和个人大量的信息,被广泛应用于产品的推广和企业的宣传。从某种程度上说,二维码具有了商标的功能。但二维码由于其生成方式的随意性以及识别方式的特殊性,将其视为商标似乎存在困惑。从认识层面和法律层面两方面进行思考,是解决二维码商标化的必然途径。 The high speed development of information technology leads the human society into the era of Internet of things, when a new type of logo, two - dimension code appeared. The technology of two - dimension code has been very mature in foreign countries but in China it has just started. Two - dimension code contains a large number of enterprises and personal information. It is widely used in the product promotion and enterprise publicity, so we can find that two - dimension code seems to have the functions of trademark in some degree. But the two - dimension code also has its traits, so considering it as trademark may be confusing. In order to solve this problem, we should consider trademark and trademark law to find a solution to the confusion.
作者 罗维鹏
机构地区 四川大学
出处 《南昌航空大学学报(社会科学版)》 2013年第1期67-71,共5页 Journal of Nanchang Hangkong University(Social Sciences)
关键词 二维码 商标 二维码商标化 可行性 two - dimension code trademark two - dimension trademark feasibility
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