摘要
通过在市场营销专业教学中应用模拟教学法,可以使学生在模仿真实的情景中掌握营销知识,促进了学生综合性专业技术和创新能力的发展。可更好地培养适应社会和未来工作岗位的新型人才,提高了教学质量与教学水平。本文结合笔者实际教学经验,根据模拟教学法的特征、意义等,对模拟教学法在市场营销专业教学中的应用进行具体分析。
Through simulated teaching in marketing professional teaching applications,allows students to mimic real scenarios master marketing knowledge,and promote the development of the students integrated professional technical and innovative ability.Better to cultivate new talent to adapt to society and future jobs,improve teaching quality and teaching level.In this paper the author actual teaching experience,according to the characteristics of the simulated teaching,the meaning of specific analysis,analyzed simulated methods in marketing professional teaching.
出处
《科教导刊》
2013年第4期120-121,共2页
The Guide Of Science & Education
基金
广西区新世纪教改工程:国际贸易多层次实验实训体系的构建(项目编号:2011JGA115)
梧州学院重点资助教改项目:国际贸易多层次实验实训体系的构建(项目编号:Wyjg2010A001)
梧州学院教改项目:模拟教学法在市场营销专业教学中的应用研究与实践(项目编号:Wyjg2010C024)
关键词
模拟教学法
市场营销专业教学
应用
simulated teaching methods
marketing professional teaching
application
