摘要
近年来随着我国社会财富的快速增长和富裕阶层不断壮大,私人银行业务蓬勃发展,成为商业银行经营转型和利润增长的突破口。从我国私人银行发展现状入手,具体分析当前私人银行的发展机遇,并就当前私人银行客户细分、产品创新、品牌建设、人才培养及风险管理等方面存在问题,进一步提出未来发展思路,以期获得良好的发展前景和经营业绩。
Along with the rapid development of our social wealth and the ballooning of wealthy class, private banking is thriving, and becoming a breakthrough in business transformation and incremental profit in commercial banks.This paper begins with the introduction of the current development in our private banking, analyzes the opportunity it faces, dwells on the issues of customer segmentation, product innovation, brand building, talent training and risk management to further its development strategy, in order to achieve better development and performance.
出处
《福建金融管理干部学院学报》
2012年第4期14-19,共6页
Journal of Fujian Institute of Financial Administrators
关键词
私人银行
现状分析
发展思路
private banking
analysis,
development strategy
